Kelderman Air Ride recently had a run-in with Quinton “Rampage” Jackson who plays “B.A. Baracus” in the new 2010 adaptation of the hit 80′s series The A-Team. Not the kind of run-in that leaves people bruised and battered, but the kind that leads to great opportunities.
Kelderman Air Ride is a leading manufacturer of air-lift kits for trucks and a long-time client of ArrowQuick Solutions. They are a yearly presenter at the exclusive SEMA trade show. At the 2009 SEMA show, Rampage Jackson happened to stumble across the Kelderman booth. Rampage was impressed with Kelderman’s Air Ride system features and wanted to see about getting a kit installed on his truck. Soon a deal was struck and Rampage’s truck was on its way to Iowa to be fitted with a Kelderman Air Ride kit.
A video of the story was produced by a local TV broadcasting company. Check it out for more details.
Introducing the K-Team
This relationship lead to another opportunity that included ArrowQuick. Kelderman approached Rampage’s promotion team with the idea of having a sweepstakes contest dubbed the “K-Team” sweepstakes. The contest would include a day at the 2010 SEMA show as a Kelderman employee as well as a visit from Rampage Jackson.
ArrowQuick was contacted by Kelderman to put up a page on their website that would allow users to sign up for the sweepstakes. Kelderman would collect the entries and use the information (from those who opted in) for future marketing efforts.
Dotting the i’s, Crossing the t’s
With a short lead time — less than two weeks — ArrowQuick put together a sweepstakes page that allows users to sign up and gives them the rules for the contest. A single webpage may seem deceptively simple, but there were many pieces that had to work on Day 1:
- The information entered into the form by contestants needs to be carefully checked for invalid values (e.g., zip codes with non-numeric characters). Any errors also need to be relayed back to the screen so that the user can correct them.
- The page implements controls on both the server and the user’s computer to restrict each user to only one sign-up per person.
- Facebook “Share” buttons were added to the page so that visitors could recommend the sweepstakes to others.
- We also included Google Analytics code so that visitor demographics could be tracked and analyzed.
ArrowQuick worked closely with Kelderman and their marketing firm, Martin & Company, throughout the process. Martin & Company provided the initial layout and designed all the graphic components for the page.
Once the page was ready, a banner was added to the Kelderman homepage. The sweepstakes was also mentioned on Rampage Jackson’s official website. The page had to be thoroughly tested and ready to accept hundreds of contestants once the traffic started pouring in.
2 Weeks’ Work = Big Dividends
Kelderman was pleased with the turnaround time and the page, and they are reaping the benefit of the exposure. There have already been more than 4,300 entries from all over the US. All 48 of the Continental states have chimed in, with California leading with 433 entries. Texas and Florida aren’t far behind.
Chart showing density of Kelderman Sweepstakes entries.
More than 25% of constestants opted in for more information about Kelderman and their products. And of course, there is the potential of follow-up marketing after the SEMA show.
Conclusion
The AQ team showed why they are superheroes again, by working closely with the client to meet their needs in a tight schedule. We enjoy projects like this and love to see our clients succeed.
If you haven’t signed up for the contest yet, be sure to do so, as the deadline is August 31.
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