Brand New Brand
As ArrowQuick prepares to enter its eighth year of business, we do so with a new brand.
As ArrowQuick prepares to enter its eighth year of business, we do so with a new brand. Over the last seven years we have worked hard to gain the reputation of being technology experts. We also have enjoyed offering customer service that is second to none. However, we have never spent a lot of time working on establishing our brand as a company. Our original “brand” was really just a patched together logo and not much else. This created a gap between our business strategy and our brand design. Our new branding push is helping bridge that gap.
How did we come up with our new brand? ArrowQuick formed a team that has spent the last four to five months meeting, researching, and working on what message ArrowQuick wanted to get across. It wasn’t long before we saw a theme pop up. Many of our customers tend to use our services when they are in trouble. We began to see that we were, at times, superheroes. We used this theme as our foundation of our new brand creation, and our new logo design and marketing collateral has a comic book superhero feel to it.
Our branding process included a new logo as seen above, however branding goes far beyond that. Our desire is to use the superhero motif and in all that we do. We want to help businesses reach their potential. Essentially, we want to hear our customers say “AQ saved the day!” We believe that this new brand message helps span the gap between who we are and how that is presented to the public.
Stay tuned as ArrowQuick rolls out more branding collateral. We will be launching a new website, sending out new invoices, and even handing out some fun superhero trading cards instead of standard old business cards.
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Did you use the low gloss buff on this head shot?
Hey, what is the best e-mail address to reach you at?
Dan